Why choose Joico InnerJoi Hydrate Shampoo?
- 97% naturally derived ingredients*: Made from plants, minerals and water that have been minimally processed to preserve their natural properties.
- Restores hair moisture: Keeps hair deeply hydrated and supple.
- Nourishes and softens: Gives hair a rich care and silky feel.
- Cruelty-free and vegan: Certified by PETA as “Global Animal Test-Free and Vegan,” which ensures that our products do not contain any ingredients of animal origin and are not tested on animals. Choose Inner Joi – inspired by nature, effective for hair and caring for the planet! According to the international ISO 16128 standard, a range of 86%-98% of natural origin ingredients means that the ingredients include plant and mineral materials and water that have been minimally processed.
- ** Does not contain SLS/SLES sulfates (sodium lauryl sulfate/sodium laureth sulfate).
Active substances
- Vegan protein: A plant-based protein derived from peas and vegetables that mimics the protein naturally found in hair.
- Olive ester: A natural compound derived from olive oil, used in cosmetics and hair care products for its conditioning and moisturizing properties. It is a biodegradable ingredient that is sustainably sourced using a by-product of olive oil production. Helps maintain the moisture balance of hair and skin, leaving them soft and supple. Creates a lightweight protective layer that helps prevent moisture loss and protects hair from external damage. Great for sensitive skin and hair as it is non-toxic and skin-friendly.
- Apple extract: A natural moisturizer considered a superfood. Made from sustainably sourced materials.
- Aloe vera: Contains essential vitamins, amino acids and fatty acids and is known for its moisturizing properties.
How to use
Apply to washed, wet hair, leave on for a minute and rinse.
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