Why choose Joico InnerJoi Hydrate Shampoo?
- 86% natural origin ingredients*
- Leaves hair and scalp clean and fresh
- Gentle cleansing that won’t dry out your scalp
- Free of SLS/SLES sulfates**
- PETA certified – cruelty-free and vegan
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Note: According to the international standard ISO 16128, 86%-98% natural origin means that at least 86%-98% of the composition consists of ingredients derived from plants, minerals and water that have undergone minimal processing. ** SLS/SLES = sodium lauryl sulfate/sodium laureth sulfate
Active substances
- Vegan protein: A plant-based protein derived from peas and vegetables that mimics the protein naturally found in hair.
- Olive ester: A natural compound derived from olive oil, used in cosmetics and hair care products for its conditioning and moisturizing properties. It is a biodegradable ingredient that is sustainably sourced using a by-product of olive oil production. Helps maintain the moisture balance of hair and skin, leaving them soft and supple. Creates a lightweight protective layer that helps prevent moisture loss and protects hair from external damage. Great for sensitive skin and hair as it is non-toxic and skin-friendly.
- Apple extract: A natural moisturizer considered a superfood. Made from sustainably sourced materials.
- Aloe vera: Contains essential vitamins, amino acids and fatty acids and is known for its moisturizing properties.
How to use
Apply to wet hair, massage and rinse. Repeat if necessary.
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